Services
Google Ads Management
Google Ads shows your business to people who are searching for what you sell right now. That makes it a direct channel, and an easy one to waste money on when nobody watches the account.
- Keywords chosen by intent We favour searches that sit close to a decision over high-volume terms typed by people who are only browsing.
- Negative keyword discipline Every week we read the search terms that actually triggered your ads and block the irrelevant ones. This is where most wasted spend sits.
- Conversion and call tracking We count form submissions and phone calls. Without call tracking, a local business usually undercounts what its ads bring in.
- The right campaign type for the goal Search, Shopping, YouTube and Display do different jobs. We test which one pays off for you instead of switching them all on.
- Competitor visibility We check who else bids on your terms and what their ads promise, then write yours to stand apart.
- Transparent reporting Each month: spend, enquiries and cost per enquiry, stated plainly.
Frequently Asked Questions
Should I do Google Ads or SEO first?
They do different jobs. Ads bring visitors from day one and stop when the budget stops. SEO is slower and lasts longer. On a limited budget we often test demand with ads first and build SEO on top.
Do I pay the ad budget to you?
No. It is charged to your card by Google. Our invoice covers the management fee only.
Can you limit ads to one area?
Yes. Ads can be limited to a city, a radius around your shop, or specific districts. For a business that serves one area, this is usually the leanest setup.
Do you guarantee first position?
No, and nobody honestly can. Ad position is decided in an auction. What we promise is a clear method and open reporting.
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