Services
Google Ads Management
Google Ads reaches people at the moment they are looking for what you sell. That makes it the most direct channel available — and the easiest one to waste money on if the account is left unattended.
- Intent-led keyword selection We prioritise searches close to a decision over high-volume research terms.
- Negative keyword discipline We review actual search terms every week and block the irrelevant ones. This is where most wasted spend hides.
- Conversion and call tracking Form submissions and phone calls are both counted. Without call tracking, most local businesses under-measure their return.
- The right network for the goal Search, Shopping, YouTube and Display serve different purposes. We test which is profitable for you rather than running all of them by default.
- Competitor visibility We look at who else is bidding on your terms and what they promise, then position around it.
- Transparent reporting Spend, enquiries and cost per enquiry — stated plainly each month.
Frequently Asked Questions
Should I do Google Ads or SEO first?
They do different jobs. Ads bring demand from day one but stop when the budget stops; SEO is slower but lasting. With a limited budget we usually validate demand with Ads and build SEO on top.
Do I pay the ad budget to you?
No. It goes directly to Google from your card. We invoice only our management fee.
Can you limit ads to one area?
Yes. We can restrict delivery to a city, a radius, or specific districts. For businesses serving a local area this is usually the most efficient setup.
Do you guarantee first position?
No, and neither can anyone else — ad position depends on auction dynamics. What we commit to is method and transparency.
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