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Meta (Instagram & Facebook) Advertising

Most Instagram advertising fails for one of two reasons: the targeting is too broad, or the creative does not stop the scroll. We work on both, and we measure what actually turns into enquiries rather than reporting reach and calling it success.

  • Audience built before budget We define who should see the ad before deciding how much to spend. A precise audience with a modest budget consistently beats a broad one with a large budget.
  • Creative production included Images, short video and copy are produced by us. You do not need to hire a separate designer or brief an external studio.
  • Pixel and conversion tracking We install the Meta Pixel and Conversions API so you can see which ad produced which enquiry — not just how many people saw it.
  • Testing instead of guessing We run variants against each other and move budget to the winner. Nothing stays live on the strength of an opinion.
  • Retargeting People who visited and left are brought back with a separate campaign. This is usually the cheapest conversion in the account.
  • Plain-language reporting Each month you get what was spent, what came back, and what we are changing next — without jargon.

Frequently Asked Questions

What budget do I need to start?

It depends on your sector and how competitive your market is. We will suggest a realistic starting figure during the call and we will not push you towards a number you cannot sustain.

Is the ad budget included in your fee?

No. The ad budget goes directly to Meta from your own payment method. We charge only for management, which keeps your spend fully visible to you.

Who owns the ad account?

You do. Everything is set up in your name and we work with granted access. If we ever stop working together, nothing needs to be moved.

How soon will I see results?

Traffic starts the day the campaign goes live. Reaching efficiency usually takes a few weeks of data collection and optimisation.

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